When you have an eCommerce site, the number one goal is to turn more visitors into paying customers.
After some research by us Shopify Plus Experts in Singapore and Shopify Plus Developers in Singapore, we found that according to Statista, data recorded in December 2020, 69.8% of digital shopping carts and baskets were abandoned without completing the purchase.
This means that out of everyone that adds something to their cart on a Shopify store, almost ¾ of these shoppers will leave the site without completing a purchase.
This is where upselling and cross-selling come into effect.
What are Upselling and Cross-Selling?
Upselling often employs comparison charts to market higher-end products to customers. Use this strategy for your business by providing visitors with effective visuals and recommendations on what product offers more value. This does a great deal in helping users visualize the difference between a similar offering and helping them make the decision about which one better fits their needs.
Cross-selling on the other hand is the technique of offering products or services at the right time that is complementary to a preceding purchase. This is often what you will see not just in retail stores but also on major websites like Amazon.
For example, if someone has bought fancy plates, they might be shown fancy spoons to go along with it, as they're related purchases. Cross-selling offers people who otherwise wouldn't have looked at those options, products they would normally be inclined to purchase anyways - and this is key for businesses looking to ensure success and converting that Cart item into a sale.
A business's objectives are very similar: increase revenue and grow the customer base by creating more value. In both cases, it's important to truly understand what your customers value most and respond accordingly with new ways that they can add that value to their life.
To make the shopping experience easier, Shopify Plus Partners in Singapore and Shopify Plus Designers in Singapore have created a neat 4-in-1 Sticky Add to Cart Application that makes your Add to Cart button appear on all your product pages customized just to your liking!
This helps the customer add the product directly from the catalog as they shop.
And from there they can directly process their checkout with the cleanest checkout process possible.
Read out our other article specially made for Shopify Plus merchants to make their checkout process easier for their customers.
As per Statista, during the third quarter of 2020, 2.17 percent of global e-commerce website visits were converted into purchases, down from 2.25 percent during the preceding quarter. In the United States, online shopper conversion rates amounted to 2.57 percent.
So you see, converting that Cart item to a sale is extremely important for your business's survival as it only comprises 2.17% of total sales (Globally).
We are still at a time when people try and avoid online transactions. Thanks to the recent pandemic, people have been forced to make the shift to the internet of things and make purchases.
Give your potential customers a reason to buy your items and make the transaction process as smooth as possible.
Who knows, you might even make them a repeat customer!
Hire a Shopify Plus Agency in Singapore to leverage the true potential that you deserve - more customers and more sales!
