The anticipation of handling a high-volume sales event is always exciting and palpable. There are a thousand things to think of and consider. Among those thoughts comes the fear of a server crash!
At no time should a server crash ever occur during a high-volume sales event like Black Friday and Cyber Monday. A single outage during a sales event can cause the merchant a loss of thousands of dollars. According to Gartner's research, network downtime can cost companies $5,600 per minute to well over $300,000 per hour.
This is why we Shopify Plus experts and Shopify Plus developers in Singapore are writing this blog to provide you with 10 tips on handling high-volume sales.
- Choose a stable platform like Shopify - Shopify Plus provides you with 99.99% uptime. Shopify Plus handles more than 10,900 checkouts per minute at peak times.
- Create your web pages with proper categories so the visitor load is equally shared across the website.
- Offer discounts to customers who buy products above a specific amount. If using Shopify Plus, make use of Shopify scripts designed to help you with this. This also creates repeat customers.
- Offer premium delivery to customers with high volume sales. Shopify Scripts can help you there too.
- Consider Shopify Plus in case of creating different rates for wholesalers.
- Consider utilizing your lead magnets and sending a Thankyou mail to customers who have purchased items worth large amounts. This creates personalization and brings a smile to the customer's face saying you cared.
- Take the help of Customer Service and keep them ready for any query the customer might have. All of the customer's queries must be answered. This ensures a sale.
- Provide detailed descriptions of your products on the product page so the customer is sure of their purchase.
- Consider using Shopify Launchpad if you are an enterprise-level merchant gearing up for an event. Shopify Plus provides you with this feature which allows you to plan for such events weeks or months in advance.
- Keep your customers informed about the sale so they can save up for it and be ready for the sale when it happens.
As Shopify Plus partners and Shopify Plus developers in Singapore, we recommend you check which plan of Shopify works best for you. Always feel free to get in touch with the Shopify Plus agency which can inform you about the benefits of each plan.
If you are an enterprise-level merchant with over $800,000 to $ 1 million in revenue, consider shifting to the Shopify Plus plan.
Get in touch with us or message us at hi@mswebinternational.com to know more. Hire Shopify Plus Experts to leverage the true potential that you deserve - more customers and more sales!
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