Increase Your Shopify Store's Cart Conversion Rate

When you have an eCommerce site, the number one goal is to turn more visitors into paying customers.

After some research by us Shopify Plus Experts in Singapore and Shopify Plus Developers in Singapore, we found that according to Statista, data recorded in December 2020, 69.8% of digital shopping carts and baskets were abandoned without completing the purchase. 

This means that out of everyone that adds something to their cart on a Shopify store, almost ¾ of these shoppers will leave the site without completing a purchase.

This is where upselling and cross-selling come into effect.

What are Upselling and Cross-Selling?

Upselling often employs comparison charts to market higher-end products to customers. Use this strategy for your business by providing visitors with effective visuals and recommendations on what product offers more value. This does a great deal in helping users visualize the difference between a similar offering and helping them make the decision about which one better fits their needs.

Cross-selling on the other hand is the technique of offering products or services at the right time that is complementary to a preceding purchase. This is often what you will see not just in retail stores but also on major websites like Amazon. 

For example, if someone has bought fancy plates, they might be shown fancy spoons to go along with it, as they're related purchases. Cross-selling offers people who otherwise wouldn't have looked at those options, products they would normally be inclined to purchase anyways - and this is key for businesses looking to ensure success and converting that Cart item into a sale.

A business's objectives are very similar: increase revenue and grow the customer base by creating more value. In both cases, it's important to truly understand what your customers value most and respond accordingly with new ways that they can add that value to their life.

To make the shopping experience easier, Shopify Plus Partners in Singapore and Shopify Plus Designers in Singapore have created a neat 4-in-1 Sticky Add to Cart Application that makes your Add to Cart button appear on all your product pages customized just to your liking!

This helps the customer add the product directly from the catalog as they shop. 

And from there they can directly process their checkout with the cleanest checkout process possible.

Read out our other article specially made for Shopify Plus merchants to make their checkout process easier for their customers.

As per Statista, during the third quarter of 2020, 2.17 percent of global e-commerce website visits were converted into purchases, down from 2.25 percent during the preceding quarter. In the United States, online shopper conversion rates amounted to 2.57 percent.

So you see, converting that Cart item to a sale is extremely important for your business's survival as it only comprises 2.17% of total sales (Globally).

We are still at a time when people try and avoid online transactions. Thanks to the recent pandemic, people have been forced to make the shift to the internet of things and make purchases.

Give your potential customers a reason to buy your items and make the transaction process as smooth as possible.

Who knows, you might even make them a repeat customer!

Hire a Shopify Plus Agency in Singapore to leverage the true potential that you deserve - more customers and more sales!


Why We Recommend Shopify Pay To Shopify Merchants


Shopify Payments was launched in the year 2013. Its sole purpose is to integrate with Shopify to be the most powerful and yet the simplest payment gateway there is.

Shopify users, just like any other eCommerce platform user had to rely on a third-party payment solution to accept payment via credit cards. In addition, the process involved paying an extra fee to Shopify.

Shopify Payments filled that one hole. 

It’s also made payment processing through Shopify websites simpler, cheaper, more convenient, and secure.

For this reason, we Shopify Plus experts in Singapore decided to write a blog about why we recommend using Shopify Payments as your Shopify payment gateway.

Shopify is the first and only eCommerce platform presently to offer a payment solution that is fully integrated with an online store. Shopify merchants can now accept and manage VISA, MasterCard, and American Express payments directly through Shopify instead of having to go through a third party payment gateway and set everything up separately.

Shopify merchants only need to go to the Payments tab on their Settings dashboard and activate Shopify Payments; there you have it, your payment gateway is set.

Shopify Payments comes at no additional cost with existing Shopify plans. Shopify merchants that are on the Basic plan will pay 2.9% + 30c USD per online transaction, while those on the Enterprise plan (Shopify Plus) will pay only 2.15% per online transaction. Unlike other payment solutions, Shopify Payments charges no additional fees for accepting American Express or international credit cards, and no fees for the included PCI Compliance protections. (Shopify is Certified Level 1 PCI DSS compliant for handling more than 6 million transactions a year, across all channels)

Shopify Payments leverages Stripe technology and can be enabled with just 2-clicks in existing Shopify stores. 

This revolutionary new payment system will be available to specific locations

There are over 100M buyers using Shopify Payments (Now rebranded as Shop Pay) to purchase from Shopify stores as of now.

Among the other reasons, we as Shopify Plus experts and Shopify Partners in Singapore recommend Shop Pay because of how easy this payment gateway is to use.

A study conducted by Shopify showed that checkouts going through Shop Pay have an average checkout-to-order rate of 1.72x times higher than those going through regular checkouts. Why? Because Shop Pay provides a seamless shopping experience. Once a buyer uses Shop Pay for the first time, their information is saved for future purchases—they can then securely speed through checkout with a simple tap.

While Shop Pay’s conversion advantage is evident across both mobile and desktop, it is significantly improved on mobile, where Shop Pay checkouts convert at a 1.91x times higher than regular checkouts. This is a massive advantage for direct-to-consumer brands, where conversion on mobile can be the difference between making money or losing money.

Even new customers need not fear saving their details on Shop Pay since it’s tied into the million-merchant ecosystem.

Another latest news from Shopify Payments is that Shop Pay has become the first Shopify product to extend beyond Shopify merchants, soon available to any business selling on Facebook and Google. Ie: Shopify’s one-click checkout will become available to all merchants selling on Facebook and Google—even if they don’t use Shopify.

Shopify last year announced Shop Pay will be enabled for all merchants selling in the US on Facebook in the coming months, followed by a rollout to all merchants on Google by late 2021.

Before we Shopify Plus Experts close this blog; mention a few sales benefits of Shop Pay for the Shopify Merchant:

  • Faster, more efficient, and secure payments: Checkout on Shop Pay within the Shopify platform is 70% faster than a typical checkout, with a 1.72x higher conversion rate. This means fewer abandoned carts and increased conversion. 
  • Carbon emissions offset on every delivery: One of the first carbon-neutral ways to pay, Shop Pay offsets 100% of the delivery emissions for every order. 53% of consumers say they prefer green or sustainable products.

So, Shopify has just made credit card processing simpler by bringing it in-house. No need to go looking for a third-party payment solutions gateway anymore. No extra fees included!

To know more about Shopify and Shop Pay, get in touch with us or drop us a message at hi@mswebinternational.com. 

Or any hire Shopify Plus experts to leverage the true potential that you deserve - more customers and more sales!